Animated video ads are a type of video that promote products and services to reach a wider audience. Typically, a video ad can be as short as 30 to 60 seconds or even as long as 2 minutes. The quicker you can grab the attention of the customers, the better. Video ads can be used to engage your customers in different ways on Youtube, Instagram stories, emails, commercials, etc. It allows you to target audience and boost awareness of your brand.
Here’s how to create & launch an awesome video ad: keep it short and personal, get to the point quickly, and pay attention to the context. This is how we roll at Animation Explainers!
There are different ways on how you can use video ads, depending on your niche or brand category or if you know where your audience are available.
Videos help inspire your customers about your product or service in the best way possible. It’s fun, creative and attention-getting. Make sure that it ties into your core product or service and will encourage your customers to get to the final stage of the funnel: purchasing decision.
The average view duration per video drops off at around 90 seconds or even as early as 30 seconds, so video ads are perfect to keep the audience’s attention span. It has to be short but interesting, target based and relevant.
Whether sound is off or on, the message of the brand is still clear. That’s a great video ad. It doesn’t rely on the sound alone or the visuals.
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The first step to creating a marketing campaign is to define your objectives or goals. And it has to be clear and specific. This will provide your business a structured framework. Make sure you have them and you’d be able to complete them at a given timeframe.
Look at your current customer base. Know your audience’s demographics, behaviors or interest, environment, needs, even their expectations. This is where you look at the actionable and practical ways to understand your customers more.
This includes more than assessing your budget, but also looking into how you can maximize your content or video marketing strategy. Start narrowcasting, measure concrete KPIs and make sure you provide your customers with quality and value