A product explainer video shows instructions on how a specific product works, its features or details and the problems it can solve for you. Typically around 60-90 seconds short, it aims to explain the things you’d most likely want to know about the product and reasons why you should buy it.
It helps the marketer bring the potential customers to the sales funnel. It can be used to explain how the product functions in the easiest way anybody can understand, or it can also be used as a campaign material for launching the product to the market.
The classic “how-to” video shows, well, how to use your products! If your product has many uses, there’s something specific or complicated features that is new or unique from other products, you can use animation videos. Use this video type as a how-to while also showing the cool features of your product. Not only you can use it as product pitch but also you are giving viewers additional value or something extra.
The “installation” video shows viewers how to install or setup your product. Whether it is a complex product installation or just a simple installation, it’s just easier to show via video than text and images. Make it look as easy and pain-free as possible for your viewers so they will have more confident in using your product.
This is just what it sounds like – a close-up look of your product! If you’re trying to promote a detailed product, animation can help you show its small details. Things like diamonds or anything with “excellent craftsmanship” are the best subjects for this type of video. Also, you can explain the materials and craftsmanship of the different parts you’re zooming in on while showing every feature or detail of your product on the video.
This video type is all about your product. It features real people (preferably someone who resemble your target audience) using your product in everyday life.
Finally, we have the “story” video. This video shows the story behind the product – why is it made? how is it made? what does the product do for you?
Look at your current customer base. Know your audience’s demographics, behaviors or interest, environment, needs, even their expectations. This is where you look at the actionable and practical ways to understand your customers more.
Most of the consumers now shop online and because they can’t see the product up close, they may have many questions. With an animation video, it can help them figure out what to expect about the product or how it looks like.
It’s difficult to tell your consumers how your product functions by only showing them a graphics or a lengthy manual copy which most of the time they won’t even bother to check out. Sometimes, it works but most of the time, it doesn’t. People loves and enjoys watching videos. It’s fun and engaging.
A good product explainer video can help your customers understand the processes using whatever environments, graphics or characters you could create. Creativity and imagination is limitless. And sometimes it creates the reality.
The first step to creating a marketing campaign is to define your objectives or goals. And it has to be clear and specific. This will provide your business a structured framework. Make sure you have them and you’d be able to complete them at a given timeframe.
Look at your current customer base. Know your audience’s demographics, behaviors or interest, environment, needs, even their expectations. This is where you look at the actionable and practical ways to understand your customers more.
This includes more than assessing your budget, but also looking into how you can maximize your content or video marketing strategy. Start narrowcasting, measure concrete KPIs and make sure you provide your customers with quality and value
Product Explainer Videos Introduction to Animation Explainers
Animated Video Ads Introduction to Animated Video
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